The freelance SEO professionals (click for info) will tell you that it all begins with your content. If you can master this one area your website can see a huge jump in both traffic and ranking. But as simple as this process seems, it does not simply mean placing articles on your website and cramming them full of keywords. If it was that easy everyone would be fighting for page one of the search rankings. Take the time to understand why one article is more appealing than another takes a little bit of patience, but once you understand the process you put yourself in the best possible position to get and retain valuable traffic.
Your website should have a unique article added at least once a week. That article should be written around a particular keyword that is relevant to your website. If your website sells ladies perfume, creating a unique article on Obsession for Women by Calvin Klein will most definitely be considered relevant by the search engines. Taking that log tail keyword and writing a unique article about it should not be that difficult if this the particular niche you are already comfortable working in. That keyword needs to be in the first, middle and last paragraph. It also needs to be linked to that particular product within your website. So if you are selling Obsession for Women by Calvin Klein, the final keyword in your article should link to a page that sells Obsession for Women by Calvin Klein. With clear call to action buy buttons you should be in a great position to make that sale. The freelance SEO professionals will tell you that fresh and relevant content will build a foundation that is sure to appeal to all types of visitors to your website.